What's the most important element when it comes to advertising and promoting for a film? That's right! you guessed it; the movie poster along with other graphical elements. A movie poster is used across all social media platforms to help advertise for a production coming up, and I was set on producing a powerful poster. Something that was simple, but it still portrayed the message I was trying to get across. I planned to use a warm color pallete with plenty of white space to really let the center image shine through. To me, a well-done poster really sets the mood and gives a hint as to what is going to happen in the production, but does not truly give it away. My concept was created with this very thinking in mind. As I stated above, I wanted to use plenty of white space so your eye was really drawn to the center attention of the poster. After some experimenting and testing ideas, I came up with a powerful image. The poster begins your eye's journey at the top with a solid, sans serif font for you to read, "What's Behind the Trres". Next you are directed to an image right in the center of the poster. The image is the outline of a tree, but inside the tree is a photo of smoke stacks simply dumping pollution into the air. The tree has a sort of inner shadow to it to really show what is "behind the trees". At the bottom, all of the credits are displayed that it took to create tsi project. Although it is not 100% done, I feel that this poster really relays what the documentary will be about. On a side note, the poster retained some awesome feedback. Many people who commented were fond of the use of white space and the metaphorical meaning behind the graphic. Besides that, many people commented on how the colors make them feel uneasy. Success!
I had another idea of a poster that, upon taking a peer vote, did not win but I decided to show you anyway!
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AuthorDoltyn Snedden Archives
December 2016
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